Rolex — Brand Guide
Swiss luxury watchmaker, founded 1905 in London.
Overview
Rolex is a Swiss luxury watchmaker headquartered in Geneva, founded in 1905 by Hans Wilsdorf and his brother-in-law Alfred Davis in London.
History
Rolex pioneered the first waterproof wristwatch (Oyster, 1926) and the first self-winding mechanism with a Perpetual rotor (1931).
Iconic Models
Submariner, Daytona, Datejust, Day-Date, GMT-Master, Explorer, Milgauss.
Manufacturing
Rolex operates its own foundry and produces its own gold, alongside in-house movements and strict quality control.
FAQ
Rolex watches are widely collected and retain strong resale value due to controlled supply and high demand.
External Resources
Official site, brand history, model references and collector communities.